HOKA

Why choose HOKA? A pioneer in its field

When HOKA was founded in 2009, it went against the grain of the minimalist shoe trend. The founders wanted to create a shoe that would make downhill running faster and easier on the joints. The result was an iconic "oversized" sole that initially caused surprise, but quickly won over elite athletes, physiotherapists and regular exercisers alike.

HOKA's secret lies in three features and technologies that make every step lighter:

1. Cushioned midsole

HOKA's most famous feature is its thick, shock-absorbing midsole. It acts as an effective shock absorber, minimizing the stress on your feet and joints when running on asphalt, during long workdays or in challenging terrain. Although the sole looks massive, the material is very light and responsive foam.

2. Meta-Rocker – rolling stride technology

Have you noticed the rocking sole shape of HOKA shoes? It’s Meta-Rocker technology, which works like a wheel under your foot. It guides your foot to roll smoothly from side to side, making your stride more economical, saving energy and propelling you forward as if by itself.

3. Active Foot Frame – a fit like a cupped seat

In a HOKA shoe, your foot doesn’t just rest on the sole, it sinks deep into the midsole. This Active Foot Frame structure works like a cupped seat in a sports car: it locks the heel and foot in place, providing exceptional stability and support without rigid and heavy support structures.

Find the most popular HOKA models in our online store

The HOKA collection has the perfect pair for every need and terrain. You can find a comprehensive selection of men’s and women’s models in a variety of great colors. Here are our hottest picks and the latest iterations of the brand’s beloved classics:

HOKA Arahi 9: A great choice for the runner or walker who needs dynamic, lightweight pronation support in their stride. The latest Arahi 9 model offers reliable stability without sacrificing any of HOKA’s signature softness.

HOKA Challenger 8: The true king of all-terrain shoes! The Challenger 8 shines on asphalt, dirt roads, and trails. If you’re looking for a pair of shoes that perform on all surfaces with a smooth, rolling feel, this is the one for you.

HOKA Rincon 5: An ultra-light and fast shoe for tempo runs and faster runs. The Rincon 5 offers a great combination of stripped-down lightness and responsive cushioning when you want to pick up the pace.

Sizing tip: HOKA shoes fit most people perfectly from the first try. If you are unsure between sizes or wear thicker socks (e.g. for trail running or hiking), we recommend choosing a half size larger than usual. Many of our most popular models are also available with a wider Wide last!

Order your HOKAs from us – quickly and easily

Want to experience what it feels like to run or walk lighter than ever before? Browse our wide HOKA range, find your favorite color and order your pair today.

Are you between sizes? Check the right size with our handy size chart!